What marketing services do you offer?

My services include SEO/GEO, social media management, UGC, copywriting, audits, and brand development. Not sure where to start? An audit is a great first step—I'll review your current marketing and recommend what will make the biggest impact for your business.

How much does digital marketing cost for small businesses?

Digital marketing costs vary widely for small businesses because every business has different needs, goals, and challenges. There's no one-size-fits-all price—what you invest depends entirely on your specific situation.

The cost is influenced by:

• What services you need

• Your goals & timeline

• Your industry & competition

• Your current marketing foundation

What's the difference between SEO and GEO?

SEO (Search Engine Optimization) focuses on getting your website to rank higher on traditional search engines like Google and Bing by optimizing your site's content, structure, and keywords. GEO (Generative Engine Optimization) is about making sure your business shows up in AI-powered platforms like ChatGPT, Perplexity, and Gemini—the tools people are increasingly using to find information and make decisions. While SEO has been the standard for years, GEO requires different strategies since AI platforms pull and synthesize information differently than traditional search engines.

How long does SEO take to show results?

SEO typically takes 3-6 months to show meaningful results, though you might see small improvements sooner. The timeline depends on factors like your industry's competitiveness, your website's current state, and how much optimization work is needed. SEO is a long-term strategy, not a quick fix—it's about building sustainable visibility that compounds over time. The good news is that once you start ranking well, those results tend to be lasting and continue driving traffic without ongoing ad spend.

What is User-Generated Content (UGC) and why do brands use it?

User-Generated Content (UGC) is authentic, relatable content that looks and feels like it was created by real customers rather than polished brand marketing. It typically features everyday people using or talking about products in a natural, unscripted way—like testimonial-style videos, product reviews, or casual social media posts. Brands use UGC because it builds trust and credibility in a way that traditional advertising can't—people are more likely to believe a recommendation from someone who looks like them than a perfectly produced ad. UGC also performs incredibly well in ads and on social media because it stops the scroll and feels genuine, leading to higher engagement and conversion rates.